Tutorials – Learning Composr
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Tutorials
The New Marketing Manifesto: The 12 Rules for Building Successful Brands in the 21st Century
Marketing is a vital function of modern business. It plays a key role in the future success of every company - large and small. But the social world around us is changing rapidly. People's wants, needs and beliefs no longer conform to the rigid and predictable 'types' of yesterday that enabled easy targeting.
Learn to embrace irrational behaviour in your customers
A marketing primer: recognising the impatience of the modern customer.
Guide to running a web agency
Things to consider when setting up a web development agency.
Venture Deals: Be Smarter Than Your Lawyer and Venture Capitalist
As each new generation of entrepreneurs emerges, there is a renewed interest in how venture capital deals come together.
How to Win Friends and Influence People
Millions of people around the world have improved their lives based on the teachings of Dale Carnegie. In How to Win Friends and Influence People, he offers practical advice and techniques. His advice has stood the test of time and will teach you how to persuade people to follow your way of thinking, enable you to win new clients and customers and become a better speaker.
Legal and social responsibilities
Guidance on the legal and social issues that webmasters need to understood.
After Image: Mind-Altering Marketing
This pioneering book draws from the latest findings in business theory, cognitive neuroscience and social research, to provide a new direction and system for marketing.
Dos and Do-nots of a (Composr) website
A few of the do and do-nots of running a website powered by Composr.
Rules For Revolutionaries: The Capitalist Manifesto for Creating and Marketing New Products
Guy Kawasaki, CEO of garage.com and former chief evangelist of Apple Computer, Inc., presents his manifesto for world-changing innovation, using his battle-tested lessons to help revolutionaries become visionaries.
How to approach complex projects
A sensible process for deciding how to approach complex web projects.
Project Management
Advice for managing projects correctly from the start, for both agencies and clients.
Positioning: The Battle for Your Mind
The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach to creating a "position" in a prospective customer's mind-one that reflects a company's own strengths and weaknesses as well as those of its competitors.
Metadata
An explanation of how metadata works within Composr.
Small Business Start-Up Workbook: A Step-by-step Guide to Starting the Business You've Dreamed of
A modern approach to self-employment and business start-up. Packed with real-life case studies and practical exercises, checklists and worksheets, it provides a step-by-step guide to researching and formulating your business ideas, planning the right marketing strategies, and managing a team that will drive your vision forward with you.
Project pricing
An honest and detailed look at how much professional websites typically cost.
Problem and feedback reports, and development policies
Providing feedback and making contributions to Composr.
The Brand Innovation Manifesto - How to Build Brands, Redefine Markets and Defy Conventions
The days of the image brands are over, and 'new marketing' has gone mainstream. The world's biggest companies are pursuing a post-advertising strategy, moving away from advertising and investing in leading edge alternatives.
Advice for choosing and managing staff
A short tutorial with tips for choosing staff, written for community websites run by volunteers.
Choosing a software company for your project
Advice on how to pick a suitable developer for your project.
Drinking from the feature pool
The thought processes required to successfully design a complex and personalised website using Composr, and an overview of what features are available.
Ogilvy on Advertising
This is the definitive guide to advertising from the most influential and successful adman of all time - David Ogilvy - who founded an agency which is now an international giant.
Introduction to marketing
An overview of how to go about marketing, with a particular emphasis on the personal side of things. For people starting a business but without significant marketing experience.
Maintaining a good agency relationship
How to be a good client and not drive your web designer insane.
The 22 Immutable Laws Of Branding
Everyone knows that building your product or service into a bona fide brand is the only way to stand out in today's insanely crowded marketplace. The only question is how do you do it?
Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers
The bible for bringing cutting-edge products to larger markets. Geoffrey A. Moore shows that in the Technology Adoption Life Cycle-which begins with innovators and moves to early adopters. early majority. late majority. and laggards-there is a vast chasm between the early adopters and the early majority
Feedback methods that don't lead you down the garden path
A look at how users do and do not report feedback, and how this should affect your decision making.
Making supplementary tutorials for Composr
This tutorial will show you how to add a new supplementary tutorial to Composr.
Differentiate or Die: Survival in Our Era of Killer Competition
Differentiate or Die shows you how to differentiate your products, services, and business in order to dominate the competition. Veteran marketing guru Jack Trout uses real-world examples and his own unique insight to show you how to bind customers to your products for long-term success and loyalty.
Founders at Work: Stories of Startups' Early Days
Founders at Work: Stories of Startups' Early Days is a collection of interviews with founders of famous technology companies about what happened in the very earliest days. These people are celebrities now. What was it like when they were just a couple friends with an idea?
Minimum Viable Products
The importance of simplifying and aligning requirements, in order to kickstart a seemingly complex project.
Business Adventures: Twelve Classic Tales from the World of Wall Street
What do the $350 million Ford Motor Company disaster known as the Edsel, the fast and incredible rise of Xerox, and the unbelievable scandals at General Electric and Texas Gulf Sulphur have in common? Each is an example of how an iconic company was defined by a particular moment of fame or notoriety.
The 22 Immutable Laws of Marketing
Rules for certain successes in the world of marketing. Combining a wide-ranging historical overview with a keen eye for the future, the authors bring to light 22 superlative tools and innovative techniques for the international marketplace.
The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It
E-Myth \ 'e-,'mith\ n 1: the entrepreneurial myth: the myth that most people who start small businesses are entrepreneurs 2: the fatal assumption that an individual who understands the technical work of a business can successfully run a business that does that technical work
Need better information?
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