Tutorials – Learning Composr

Tutorials

Choosing a software company for your project

Rating:
By:
Chris Graham
Added:
30th Jun 2011
Edited:
10th Oct 2024
Difficulty:
Novice
Tutorial type:
Auxillary
Tags:

Advice on how to pick a suitable developer for your project.

The 22 Immutable Laws Of Branding

Rating:
By:
Al Ries, Laura Ries
Added:
14th Mar 2023
Media type:
Book
Difficulty:
Novice
Tutorial type:
Auxillary
Tags:

Everyone knows that building your product or service into a bona fide brand is the only way to stand out in today's insanely crowded marketplace. The only question is how do you do it?

Ogilvy on Advertising

Rating:
By:
David Ogilvy
Added:
14th Mar 2023
Media type:
Book
Difficulty:
Novice
Tutorial type:
Auxillary
Tags:

This is the definitive guide to advertising from the most influential and successful adman of all time - David Ogilvy - who founded an agency which is now an international giant.

Founders at Work: Stories of Startups' Early Days

Rating:
By:
Jessica Livingston
Added:
14th Mar 2023
Media type:
Book
Difficulty:
Novice
Tutorial type:
Auxillary
Tags:

Founders at Work: Stories of Startups' Early Days is a collection of interviews with founders of famous technology companies about what happened in the very earliest days. These people are celebrities now. What was it like when they were just a couple friends with an idea?

Rules For Revolutionaries: The Capitalist Manifesto for Creating and Marketing New Products

Rating:
By:
Guy Kawasaki
Added:
14th Mar 2023
Media type:
Book
Difficulty:
Novice
Tutorial type:
Auxillary
Tags:

Guy Kawasaki, CEO of garage.com and former chief evangelist of Apple Computer, Inc., presents his manifesto for world-changing innovation, using his battle-tested lessons to help revolutionaries become visionaries.

How to approach complex projects

Rating:
By:
Chris Graham
Added:
30th Jun 2011
Edited:
10th Oct 2024
Difficulty:
Novice
Tutorial type:
Auxillary
Tags:

A sensible process for deciding how to approach complex web projects.

How to Win Friends and Influence People

Rating:
By:
Dale Carnegie
Added:
14th Mar 2023
Media type:
Book
Difficulty:
Novice
Tutorial type:
Auxillary
Tags:

Millions of people around the world have improved their lives based on the teachings of Dale Carnegie. In How to Win Friends and Influence People, he offers practical advice and techniques. His advice has stood the test of time and will teach you how to persuade people to follow your way of thinking, enable you to win new clients and customers and become a better speaker.

Dos and Do-nots of a (Composr) website

Rating:
By:
Chris Graham
Added:
31st Jul 2010
Edited:
22nd Jul 2024
Difficulty:
Novice
Tutorial type:
Core documentation
Tags:

A few of the do and do-nots of running a website powered by Composr.

The Brand Innovation Manifesto - How to Build Brands, Redefine Markets and Defy Conventions

Rating:
By:
John Grant
Added:
14th Mar 2023
Media type:
Book
Difficulty:
Novice
Tutorial type:
Auxillary
Tags:

The days of the image brands are over, and 'new marketing' has gone mainstream. The world's biggest companies are pursuing a post-advertising strategy, moving away from advertising and investing in leading edge alternatives.

Venture Deals: Be Smarter Than Your Lawyer and Venture Capitalist

Rating:
By:
Brad Feld, Jason Mendelson
Added:
14th Mar 2023
Media type:
Book
Difficulty:
Regular
Tutorial type:
Auxillary
Tags:

As each new generation of entrepreneurs emerges, there is a renewed interest in how venture capital deals come together.

After Image: Mind-Altering Marketing

Rating:
By:
John Grant
Added:
14th Mar 2023
Media type:
Book
Difficulty:
Novice
Tutorial type:
Auxillary
Tags:

This pioneering book draws from the latest findings in business theory, cognitive neuroscience and social research, to provide a new direction and system for marketing.

Advice for choosing and managing staff

Rating:
By:
Chris Graham
Added:
31st Jul 2008
Edited:
22nd Jul 2024
Difficulty:
Novice
Tutorial type:
Core documentation
Tags:

A short tutorial with tips for choosing staff, written for community websites run by volunteers.

Business Adventures: Twelve Classic Tales from the World of Wall Street

Rating:
By:
John Brooks
Added:
14th Mar 2023
Media type:
Book
Difficulty:
Novice
Tutorial type:
Auxillary
Tags:

What do the $350 million Ford Motor Company disaster known as the Edsel, the fast and incredible rise of Xerox, and the unbelievable scandals at General Electric and Texas Gulf Sulphur have in common? Each is an example of how an iconic company was defined by a particular moment of fame or notoriety.

Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers

Rating:
By:
Geoffrey A. Moore
Added:
14th Mar 2023
Media type:
Book
Difficulty:
Novice
Tutorial type:
Auxillary
Tags:

The bible for bringing cutting-edge products to larger markets. Geoffrey A. Moore shows that in the Technology Adoption Life Cycle-which begins with innovators and moves to early adopters. early majority. late majority. and laggards-there is a vast chasm between the early adopters and the early majority

Problem and feedback reports, and development policies

Rating:
By:
Chris Graham
Added:
30th Nov 2014
Edited:
21st Aug 2024
Difficulty:
Novice
Tutorial type:
Core documentation
Tags:

Providing feedback and making contributions to Composr.

Maintaining a good agency relationship

Rating:
By:
Chris Graham
Added:
30th Jun 2011
Edited:
10th Oct 2024
Difficulty:
Novice
Tutorial type:
Auxillary
Tags:

How to be a good client and not drive your web designer insane.

Feedback methods that don't lead you down the garden path

Rating:
By:
Chris Graham
Added:
30th Jun 2011
Edited:
22nd Jul 2024
Difficulty:
Novice
Tutorial type:
Auxillary
Tags:

A look at how users do and do not report feedback, and how this should affect your decision making.

Project Management

Rating:
By:
Chris Graham
Added:
30th Jun 2011
Edited:
10th Oct 2024
Difficulty:
Novice
Tutorial type:
Auxillary
Tags:

Advice for managing projects correctly from the start, for both agencies and clients.

Positioning: The Battle for Your Mind

Rating:
By:
Al Ries
Added:
14th Mar 2023
Media type:
Book
Difficulty:
Novice
Tutorial type:
Auxillary
Tags:

The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach to creating a "position" in a prospective customer's mind-one that reflects a company's own strengths and weaknesses as well as those of its competitors.

The New Marketing Manifesto: The 12 Rules for Building Successful Brands in the 21st Century

Rating:
By:
John Grant
Added:
14th Mar 2023
Media type:
Book
Difficulty:
Novice
Tutorial type:
Auxillary
Tags:

Marketing is a vital function of modern business. It plays a key role in the future success of every company - large and small. But the social world around us is changing rapidly. People's wants, needs and beliefs no longer conform to the rigid and predictable 'types' of yesterday that enabled easy targeting.

Small Business Start-Up Workbook: A Step-by-step Guide to Starting the Business You've Dreamed of

Rating:
By:
Cheryl D. Rickman
Added:
14th Mar 2023
Media type:
Book
Difficulty:
Novice
Tutorial type:
Auxillary
Tags:

A modern approach to self-employment and business start-up. Packed with real-life case studies and practical exercises, checklists and worksheets, it provides a step-by-step guide to researching and formulating your business ideas, planning the right marketing strategies, and managing a team that will drive your vision forward with you.

Minimum Viable Products

Rating:
By:
Chris Graham
Added:
30th Jun 2011
Edited:
10th Oct 2024
Difficulty:
Novice
Tutorial type:
Auxillary
Tags:

The importance of simplifying and aligning requirements, in order to kickstart a seemingly complex project.

Introduction to marketing

Rating:
By:
Chris Graham
Added:
30th Jun 2011
Edited:
10th Oct 2024
Difficulty:
Novice
Tutorial type:
Auxillary
Tags:

An overview of how to go about marketing, with a particular emphasis on the personal side of things. For people starting a business but without significant marketing experience.

Project pricing

Rating:
By:
Chris Graham
Added:
30th Jun 2011
Edited:
10th Oct 2024
Difficulty:
Novice
Tutorial type:
Auxillary
Tags:

An honest and detailed look at how much professional websites typically cost.

Differentiate or Die: Survival in Our Era of Killer Competition

Rating:
By:
Jack Trout
Added:
14th Mar 2023
Media type:
Book
Difficulty:
Novice
Tutorial type:
Auxillary
Tags:

Differentiate or Die shows you how to differentiate your products, services, and business in order to dominate the competition. Veteran marketing guru Jack Trout uses real-world examples and his own unique insight to show you how to bind customers to your products for long-term success and loyalty.

Guide to running a web agency

Rating:
By:
Chris Graham
Added:
30th Nov 2015
Edited:
10th Oct 2024
Difficulty:
Regular
Tutorial type:
Auxillary
Tags:

Things to consider when setting up a web development agency.

The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It

Rating:
By:
Michael E. Gerber
Added:
14th Mar 2023
Media type:
Book
Difficulty:
Novice
Tutorial type:
Auxillary
Tags:

E-Myth \ 'e-,'mith\ n 1: the entrepreneurial myth: the myth that most people who start small businesses are entrepreneurs 2: the fatal assumption that an individual who understands the technical work of a business can successfully run a business that does that technical work

Drinking from the feature pool

Rating:
By:
Chris Graham
Added:
31st Jul 2008
Edited:
22nd Jul 2024
Difficulty:
Novice
Tutorial type:
Core documentation
Tags:

The thought processes required to successfully design a complex and personalised website using Composr, and an overview of what features are available.

Legal and social responsibilities

Rating:
By:
Chris Graham
Added:
31st Jul 2008
Edited:
11th Oct 2024
Difficulty:
Novice
Tutorial type:
Core documentation
Tags:

Guidance on the legal and social issues that webmasters need to understood.

The 22 Immutable Laws of Marketing

Rating:
By:
Al Ries, Jack Trout
Added:
14th Mar 2023
Media type:
Book
Difficulty:
Novice
Tutorial type:
Auxillary
Tags:

Rules for certain successes in the world of marketing. Combining a wide-ranging historical overview with a keen eye for the future, the authors bring to light 22 superlative tools and innovative techniques for the international marketplace.

Metadata

Rating:
By:
Chris Graham
Added:
28th Feb 2015
Edited:
22nd Jul 2024
Difficulty:
Regular
Tutorial type:
Core documentation
Tags:

An explanation of how metadata works within Composr.

Making supplementary tutorials for Composr

Rating:
By:
Chris Graham
Added:
31st Oct 2015
Edited:
10th Oct 2024
Difficulty:
Expert
Tutorial type:
Auxillary
Tags:

This tutorial will show you how to add a new supplementary tutorial to Composr.

Learn to embrace irrational behaviour in your customers

Rating:
By:
Chris Graham
Added:
30th Jun 2011
Edited:
10th Oct 2024
Difficulty:
Novice
Tutorial type:
Auxillary
Tags:

A marketing primer: recognising the impatience of the modern customer.

Need better information?

The Composr documentation is user-driven:

  • If you have found documentation problems that you'd like someone else to solve log an issue to the tracker.
  • If you'd like to contribute a chunk of documentation to go into a tutorial, also log an issue to the tracker.
  • If you want to contribute a new tutorial you can submit a link.