The robots.txt file provides instructions to search engine crawlers about which parts of your website they should and should not access. You can customize the robots.txt file to prevent sensitive content from being indexed or to guide crawlers toward the most important areas of your site.
What is SEO and why is it important for my Composr website?
Answer
SEO is the practice of optimizing your website to rank higher in search engine results pages (SERPs). By improving your SEO, you increase the visibility of your website, driving more organic (non-paid) traffic to your content.
Composr provides several ways to customize your metadata:
Site-wide Settings: You can configure default metadata for your entire site in the Admin Zone under Setup > Configuration > Site options.
Content-Specific Settings: When adding or editing content like Comcode pages or news posts, Composr provides fields for customizing titles, descriptions, and keywords specific to that content under the "Metadata" section.
Automatic Detection: Composr can automatically generate metadata by analyzing your content, but it's generally recommended to refine these suggestions manually for best results.
Should I trust agencies that promise top search engine results?
Answer
No; be wary of agencies guaranteeing top rankings for any desired keyword. Achieving top results for competitive terms requires significant effort, expertise, and often, an ongoing strategy.
Focus on agencies that prioritize ethical "white-hat" SEO techniques like creating valuable content, optimizing website structure, and building natural backlinks. Avoid those employing "black-hat" methods that can lead to penalties from search engines.
What are URL Monikers and how do they benefit SEO?
Answer
URL Monikers replace generic numerical IDs in your URLs with descriptive keywords derived from your content titles.
For example, instead of yoursite.com/page.php?id=123, you can have yoursite.com/about-us. This makes your URLs more user-friendly and helps search engines understand the topic of each page, improving your search ranking.
You can set monikers in the "Metadata" section when adding / editing content.
An XML Sitemap is a file that lists all the pages on your website, helping search engines understand your site's structure and content. Composr automatically generates a comprehensive sitemap, including forum topics if you are using Conversr.
Ensure your system scheduler is enabled for automatic sitemap submission to search engines. You can also manually generate and submit the sitemap if necessary.
How can I improve my website's ranking in search engines?
Answer
Composr offers various features and best practices to enhance your SEO:
Content Optimization: Write high-quality, keyword-rich content using clear headings, relevant links, and descriptive image alt text.
URL Monikers: Enable this feature to create human-readable URLs that incorporate keywords instead of numerical IDs.
XML Sitemaps: Composr automatically generates and submits XML Sitemaps to major search engines, aiding them in discovering and indexing your content.
robots.txt: This file allows you to control which parts of your site search engines can access and index. Composr provides a default robots.txt that can be customized as needed.
What are the primary metadata elements I should focus on?
Answer
While Composr provides extensive metadata options, the key elements to prioritize are:
Title: The title tag appears in browser tabs, search results, and when your page is shared. It should be concise, descriptive, and include relevant keywords.
Meta Description: This short summary entices users to click on your search result. It should be engaging, informative, and accurately reflect the page's content.
Open Graph data: These protocols control how your content appears when shared on social media and other websites. They utilize elements like title, description, and images to create visually appealing previews.
Favicon and Apple Web Clip image: These small icons represent your website in bookmarks, browser tabs, and on mobile home screens. They contribute to branding and visual recognition.
What is metadata and why is it important for my website?
Answer
Metadata is information about your web pages that isn't directly visible to visitors, but is used by search engines and social media platforms to understand and categorize your content.
Well-crafted metadata helps search engines properly index your site, making it more likely to appear in relevant search results. It also improves how your website appears when shared on social media, encouraging clicks and engagement.
What should I do about offensive or off-topic discussions?
Answer
Decide on your moderation approach: balancing viewpoints, adhering to community standards, or focusing on topic relevance. Be prepared to face criticism regardless of your decisions. Establish clear rules and policies to guide user behavior.
What resources are available to help me navigate these legal and social challenges?
Answer
Composr offers various resources, including tutorials on accessibility, staff management, and general website dos and don'ts. You can also consult external resources like the COPPA website and Wikipedia for more in-depth information on specific laws and regulations. Remember that seeking legal counsel may be necessary for complex situations.
What are some social considerations for running a website with community features?
Answer
Managing a community involves addressing social issues like child protection, free speech, discrimination, and abuse. Establish clear policies on these matters, including content moderation guidelines and procedures for handling feedback. Consider the diverse personalities and potential vulnerabilities of your users.
What are my legal responsibilities regarding illegal content posted by users?
Answer
While "safe harbor" laws offer some protection, you are still obligated to take down illegal content upon becoming aware of it. Implement measures like content checks, clear rules prohibiting illegal uploads, and liability disclaimers. The level of responsibility varies depending on the severity of the content, from copyright infringement to more serious criminal content.
What steps should I take to make my website accessible?
Answer
Website accessibility is essential for inclusivity and may be legally required under anti-discrimination laws. Composr is designed to meet high accessibility standards, but you need to maintain this when creating content or modifying templates. Following WCAG guidelines is crucial, and you can find more information in the accessibility tutorial.
How can I ensure my website complies with email marketing laws?
Answer
Email marketing laws like CAN-SPAM protect recipients' rights to unsubscribe. Your website must include a clear 'List-Unsubscribe' header in every email, offer an easy unsubscribe process, and respect unsubscribe requests promptly. Composr provides built-in mechanisms, including an unsubscribe endpoint and support for the List-Unsubscribe header, to facilitate compliance.
What are my responsibilities regarding user privacy?
Answer
You must have a comprehensive privacy policy that details the personal data you collect, its usage, and if it's shared with third parties. Laws like GDPR have strict requirements, including logging data access, data purging, and security measures. California law mandates specific elements in your policy, like handling "Do Not Track" requests and a clear process for communicating changes.
Composr has an automatic Privacy Policy generator block to help you get started. This is used by default.
A well-defined rules page is crucial for setting expectations for user behavior and outlining consequences for violations. It should cover a range of offenses with appropriate punishments, reference relevant laws, and assign legal responsibility to users. Composr provides default rules pages that can be customized, and this page is displayed to users upon joining the site.
What are the key legal considerations for running a website?
Answer
Several legal aspects need careful attention when operating a website, especially for large or corporate sites. These include establishing clear rules and terms of service, adhering to privacy laws like GDPR and California's regulations, managing personal data responsibly, complying with email marketing regulations like CAN-SPAM, ensuring website accessibility, addressing eCommerce regulations, and understanding liability for content and user actions.
How do data-tpl and data-view behaviors work in Composr's JavaScript?
Answer
Composr uses data-tpl and data-view behaviors for associating HTML templates and JavaScript views, respectively. This facilitates clean separation of presentation and logic:
data-tpl: Used with the $cms.behaviors.initializeTemplates function and PARAMS_JSON tempcode directive to bind JavaScript logic to HTML templates.
data-view: Used with the $cms.behaviors.initializeViews function to associate JavaScript view classes (inheriting from $cms.View) with specific HTML elements.