Multiple types: Each one can specify its own width-by-height (e.g. skyscraper).

Smart banners: Integrate text-banners into your content via keyword detection.

Broad media compatibility: Image banners, external banner rotations, and text banners.

Determine which banners display most often

Run a cross-site banner network

Hit-balancing support: A site on a banner network gets as many inbound hits as it provides outbound clicks.

Targeted advertising: Show different banners to different usergroups.

Track banner performance

Use the banner system to display whole sets of sponsor logos or partners

Supports Geotargeting

Periodic content reviews: Reminders to check (or remove) banners