And ideally, bundle.

"Have you thought about a more modular approach though? So instead of a full page template, you have modules that you can drop in with set designs. For example a block of text with a header, a 50% width picture with text alongside, a full width picture, 2 pictures side by side, 4 little thumbnails across, etc.

Essentially mini-templates that can be combined on one page (and you can still have full template pages made of pre-combined modules for the user to use as a starting point).

This way the user can build a very professional looking page very quickly (and it stops the 'design challenged' from accidentally going totally nutbar), but still retains flexibility. And the same modules could also apply to the news/blogs, etc.

Hard to explain, but this is a good example:

http://www.campaignmonitor.com/features/

(I'm referring more to the add your content bit than the actual tmeplate designer.)"