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SEO

These FAQs briefly summarise key points regarding metadata and Search Engine Optimisation for a Composr site.

For more information, check out these tutorials:

Question	What is metadata and why is it important for my website?
Answer	Metadata is information about your web pages that isn't directly visible to visitors, but is used by search engines and social media platforms to understand and categorize your content. Well-crafted metadata helps search engines properly index your site, making it more likely to appear in relevant search results. It also improves how your website appears when shared on social media, encouraging clicks and engagement.

Question	What are the primary metadata elements I should focus on?
Answer	While Composr provides extensive metadata options, the key elements to prioritize are: Title: The title tag appears in browser tabs, search results, and when your page is shared. It should be concise, descriptive, and include relevant keywords. Meta Description: This short summary entices users to click on your search result. It should be engaging, informative, and accurately reflect the page's content. Open Graph data: These protocols control how your content appears when shared on social media and other websites. They utilize elements like title, description, and images to create visually appealing previews. Favicon and Apple Web Clip image: These small icons represent your website in bookmarks, browser tabs, and on mobile home screens. They contribute to branding and visual recognition.

Question	How can I improve my website's ranking in search engines?
Answer	Composr offers various features and best practices to enhance your SEO: Content Optimization: Write high-quality, keyword-rich content using clear headings, relevant links, and descriptive image alt text. URL Monikers: Enable this feature to create human-readable URLs that incorporate keywords instead of numerical IDs. XML Sitemaps: Composr automatically generates and submits XML Sitemaps to major search engines, aiding them in discovering and indexing your content. robots.txt: This file allows you to control which parts of your site search engines can access and index. Composr provides a default robots.txt that can be customized as needed.

Question	What is an XML Sitemap and why is it important?
Answer	An XML Sitemap is a file that lists all the pages on your website, helping search engines understand your site's structure and content. Composr automatically generates a comprehensive sitemap, including forum topics if you are using Conversr. Ensure your system scheduler is enabled for automatic sitemap submission to search engines. You can also manually generate and submit the sitemap if necessary.

Question	What are URL Monikers and how do they benefit SEO?
Answer	URL Monikers replace generic numerical IDs in your URLs with descriptive keywords derived from your content titles. For example, instead of yoursite.com/page.php?id=123, you can have yoursite.com/about-us. This makes your URLs more user-friendly and helps search engines understand the topic of each page, improving your search ranking. You can set monikers in the "Metadata" section when adding / editing content.

Question	Should I trust agencies that promise top search engine results?
Answer	No; be wary of agencies guaranteeing top rankings for any desired keyword. Achieving top results for competitive terms requires significant effort, expertise, and often, an ongoing strategy. Focus on agencies that prioritize ethical "white-hat" SEO techniques like creating valuable content, optimizing website structure, and building natural backlinks. Avoid those employing "black-hat" methods that can lead to penalties from search engines.

Question	How can I edit the metadata in Composr?
Answer	Composr provides several ways to customize your metadata: Site-wide Settings: You can configure default metadata for your entire site in the Admin Zone under Setup > Configuration > Site options. Content-Specific Settings: When adding or editing content like Comcode pages or news posts, Composr provides fields for customizing titles, descriptions, and keywords specific to that content under the "Metadata" section. Automatic Detection: Composr can automatically generate metadata by analyzing your content, but it's generally recommended to refine these suggestions manually for best results.

Question	What is SEO and why is it important for my Composr website?
Answer	SEO is the practice of optimizing your website to rank higher in search engine results pages (SERPs). By improving your SEO, you increase the visibility of your website, driving more organic (non-paid) traffic to your content.

Question	What is the role of robots.txt in SEO?
Answer	The robots.txt file provides instructions to search engine crawlers about which parts of your website they should and should not access. You can customize the robots.txt file to prevent sensitive content from being indexed or to guide crawlers toward the most important areas of your site.

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