#3095 - Rename "Importance Modulus" to "Impression Modulus"
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By PDStig
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| Identifier | #3095 |
|---|---|
| Issue type | Trivial issue (does not break functionality) |
| Title | Rename "Importance Modulus" to "Impression Modulus" |
| Status | Completed |
| Tags |
Good for training (custom) Type: Usability (major) (custom) |
| Handling member | Chris Graham |
| Addon | banners |
| Description | When it comes to banner advertising market, the term "impressions" is widely understood as the number of times your advertisement is served. I feel calling banner ads importance modulus "impression modulus" instead will make it a little bit more clear to others that it influences how often the banner is served. |
| Steps to reproduce | |
| Funded? | No |
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Comments
It takes one clear but non-standard concept ("importance") and turns it into a less clear but more standard concept ("impression").
I think the average user won't know what an impression is and definitely won't understand what an "impression modulus" is.
We could rename it, but "modulus" is the confusing part really.
Maybe "Display likelihood"? And then a description that included "A likelihood factor for this banner being displayed, relative to the likelihood factors of other banners."