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Question Why does Composr use pre-computed statistics?
Answer Composr generates statistics from pre-computed data for several reasons:
  • GDPR compliance: Prevents indefinite storage of raw (potentially personal) data while preserving historical statistics.
  • Computational efficiency: Avoids real-time execution of complex calculations, ensuring optimal performance.
  • Scalability: Handles vast amounts of data without performance degradation.
  • Responsiveness: Enables quick and seamless statistics browsing and filtering.
  • Data accessibility: Makes generated data readily available for other Composr components.
Question What are KPIs and how are they used in Composr?
Answer KPIs (Key Performance Indicators) are specific measurements selected for marketing analysis. In Composr, time-series graphs can be added as KPIs. They offer several benefits:
  • Quick reference: Available on the Admin Zone dashboard staff checklist.
  • Target setting: Allows setting targets against KPIs, visualized on graphs and in overview summaries.
  • Notifications: Staff members receive regular notifications regarding target achievement status.
Question How can I perform split testing in Composr?
Answer Split testing in Composr involves combining tracking codes with events. The simplest approach utilizes Tempcode:
  • Random tracking code: Choose a random tracking code from a set and activate it for the user session.
  • Conditional output: Generate different content variations based on the active tracking code.
Subsequently, you can analyze event success rates based on the assigned tracking codes, utilizing both inbuilt events and custom-created events.
Question What is the purpose of tracking codes in Composr?
Answer Tracking codes help you identify the sources driving user sessions to your website or associate specific split testing variations with users. Composr offers integrated referral tracking through various means:
  • URL parameter: The _t URL parameter can contain any custom tracking code, automatically registered by the stats addon.
  • Recommend addon: This addon automatically includes tracking codes for the referral source, referring member, and the referred page.
  • Member joining: When a referred member joins, the referring member receives points and a friend request.
  • Referrals addon: Allows manual tracking code input upon joining and facilitates a referrer reward system.
  • Stats addon: Generates graphs of tracking codes, including conversion rate measurements.
  • User lookup tool: Allows checking if a user accessed the site via a tracking code.
  • Tempcode integration: Inject tracking codes into Tempcode using symbols like {$SET_TRACKING_CODE,some code} or {$SPLIT_TEST,some code,some other code}.
Question What are the different ways to track events in Composr?
Answer Composr offers various methods for tracking events:
  • Inbuilt events: Automatically recorded for actions like form submissions, purchases, newsletter signups, etc.
  • Tempcode symbol: Use the {$LOG_STATS_EVENT,event} symbol within your templates to track events when the template is displayed.
  • JavaScript function: Employ the $cms.statsEventTrack JavaScript function to track events from within your JavaScript code.
  • HTML data attribute: Add data-click-stats-event-track="{ category: 'some event', nativeTracking: true }" to HTML elements. This method acts as a wrapper for the JavaScript function.
  • URL wrapping: Wrap URLs in links using the {$STATS_TRACK_URL,URL,event} symbol. This approach records events via a redirection script and doesn't rely on JavaScript.

The JavaScript and HTML data attribute methods can also be integrated with Google Analytics events.
Question How do I install geo-location data for Composr statistics?
Answer Geo-location data installation is usually automatic during the Composr installation process. If not, you can manually install it by navigating to Admin Zone > Audit > Site statistics > Install geolocation data. This action will reschedule the installation task. If you don't see this option, the geo-location data is already installed.
Question What are the key differences between Google Analytics and Composr statistics?
Answer While there is some overlap, Composr statistics and Google Analytics are complementary tools.

Google Analytics Pros:
  • Offers sophisticated functionality for professional marketers.
  • Integrates with other Google products like AdSense and Search Console.
  • Provides insights based on Google's marketing data, such as visitor demographics.

Google Analytics Cons:
  • Limited to web visit data unless custom programming or complex configuration is implemented.
  • Relies on JavaScript for tracking, which can be blocked by users.
  • Uses tracking cookies, raising privacy concerns and potential GDPR compliance issues.
  • Data is potentially sold to third-party data brokers or used for targeted advertising by Google.
  • Closed-source platform.

Composr Statistics Pros:
  • Server-side tracking, independent of JavaScript and browser configurations.
  • Contextual information and graphs for data beyond web visits (e.g., sales).
  • Enhanced privacy as it only uses IP addresses, session IDs, and member IDs.
  • Complete data control as it is hosted on your website.
  • Open-source addon, fully customizable.

Basic users may find Composr statistics sufficient, while expert marketers might prefer the power of Google Analytics.
Question What tools and strategies can be used for staff training and development?
Answer While Composr itself doesn't provide built-in training features, several approaches can be used for staff development:
  • Documentation & Tutorials: Utilize the extensive Composr documentation and tutorials available online to familiarize staff with the platform's functionalities.
  • Mentorship: Pair experienced staff with newcomers to provide guidance and support during the initial learning phase.
  • Private Forums & Chat: Create dedicated communication channels where staff can exchange knowledge, ask questions, and share best practices.
  • Regular Meetings: Conduct regular staff meetings to discuss updates, share information, and address any arising challenges.
  • External Resources: Leverage external resources like online courses or workshops focused on relevant skills, such as content management or community moderation.

By investing in ongoing staff training and development, communities can ensure their teams possess the necessary knowledge and skills to perform their roles effectively and contribute to the platform's overall success.
Question How can potential conflicts between staff members be avoided (regarding content moderation)?
Answer Composr incorporates "conflict detection" features to prevent staff from accidentally overwriting each other's work. When multiple staff members attempt to edit the same resource simultaneously, a warning message appears, prompting communication and coordination.

Open communication and transparency are crucial. Encourage staff to share their ongoing tasks and plans with each other to prevent overlaps and potential conflicts. Utilizing shared tools like the staff checklist and private forums can further facilitate coordination.
Question What should be considered when assigning roles and responsibilities to staff?
Answer When assigning roles, it's recommended to start new staff with limited responsibilities and gradually increase their authority based on performance and dedication. This fosters a sense of progression and prevents discouragement among existing staff.

Always consider the individual's skills and interests when assigning tasks. For example, someone with strong writing skills might be well-suited for managing content creation, while a technically-minded person could excel at site maintenance.

Top 10 Entries

Question Why does Composr use pre-computed statistics?
Answer Composr generates statistics from pre-computed data for several reasons:
  • GDPR compliance: Prevents indefinite storage of raw (potentially personal) data while preserving historical statistics.
  • Computational efficiency: Avoids real-time execution of complex calculations, ensuring optimal performance.
  • Scalability: Handles vast amounts of data without performance degradation.
  • Responsiveness: Enables quick and seamless statistics browsing and filtering.
  • Data accessibility: Makes generated data readily available for other Composr components.
Question What are KPIs and how are they used in Composr?
Answer KPIs (Key Performance Indicators) are specific measurements selected for marketing analysis. In Composr, time-series graphs can be added as KPIs. They offer several benefits:
  • Quick reference: Available on the Admin Zone dashboard staff checklist.
  • Target setting: Allows setting targets against KPIs, visualized on graphs and in overview summaries.
  • Notifications: Staff members receive regular notifications regarding target achievement status.
Question How can I perform split testing in Composr?
Answer Split testing in Composr involves combining tracking codes with events. The simplest approach utilizes Tempcode:
  • Random tracking code: Choose a random tracking code from a set and activate it for the user session.
  • Conditional output: Generate different content variations based on the active tracking code.
Subsequently, you can analyze event success rates based on the assigned tracking codes, utilizing both inbuilt events and custom-created events.
Question What is the purpose of tracking codes in Composr?
Answer Tracking codes help you identify the sources driving user sessions to your website or associate specific split testing variations with users. Composr offers integrated referral tracking through various means:
  • URL parameter: The _t URL parameter can contain any custom tracking code, automatically registered by the stats addon.
  • Recommend addon: This addon automatically includes tracking codes for the referral source, referring member, and the referred page.
  • Member joining: When a referred member joins, the referring member receives points and a friend request.
  • Referrals addon: Allows manual tracking code input upon joining and facilitates a referrer reward system.
  • Stats addon: Generates graphs of tracking codes, including conversion rate measurements.
  • User lookup tool: Allows checking if a user accessed the site via a tracking code.
  • Tempcode integration: Inject tracking codes into Tempcode using symbols like {$SET_TRACKING_CODE,some code} or {$SPLIT_TEST,some code,some other code}.
Question What are the different ways to track events in Composr?
Answer Composr offers various methods for tracking events:
  • Inbuilt events: Automatically recorded for actions like form submissions, purchases, newsletter signups, etc.
  • Tempcode symbol: Use the {$LOG_STATS_EVENT,event} symbol within your templates to track events when the template is displayed.
  • JavaScript function: Employ the $cms.statsEventTrack JavaScript function to track events from within your JavaScript code.
  • HTML data attribute: Add data-click-stats-event-track="{ category: 'some event', nativeTracking: true }" to HTML elements. This method acts as a wrapper for the JavaScript function.
  • URL wrapping: Wrap URLs in links using the {$STATS_TRACK_URL,URL,event} symbol. This approach records events via a redirection script and doesn't rely on JavaScript.

The JavaScript and HTML data attribute methods can also be integrated with Google Analytics events.
Question How do I install geo-location data for Composr statistics?
Answer Geo-location data installation is usually automatic during the Composr installation process. If not, you can manually install it by navigating to Admin Zone > Audit > Site statistics > Install geolocation data. This action will reschedule the installation task. If you don't see this option, the geo-location data is already installed.
Question What are the key differences between Google Analytics and Composr statistics?
Answer While there is some overlap, Composr statistics and Google Analytics are complementary tools.

Google Analytics Pros:
  • Offers sophisticated functionality for professional marketers.
  • Integrates with other Google products like AdSense and Search Console.
  • Provides insights based on Google's marketing data, such as visitor demographics.

Google Analytics Cons:
  • Limited to web visit data unless custom programming or complex configuration is implemented.
  • Relies on JavaScript for tracking, which can be blocked by users.
  • Uses tracking cookies, raising privacy concerns and potential GDPR compliance issues.
  • Data is potentially sold to third-party data brokers or used for targeted advertising by Google.
  • Closed-source platform.

Composr Statistics Pros:
  • Server-side tracking, independent of JavaScript and browser configurations.
  • Contextual information and graphs for data beyond web visits (e.g., sales).
  • Enhanced privacy as it only uses IP addresses, session IDs, and member IDs.
  • Complete data control as it is hosted on your website.
  • Open-source addon, fully customizable.

Basic users may find Composr statistics sufficient, while expert marketers might prefer the power of Google Analytics.
Question What tools and strategies can be used for staff training and development?
Answer While Composr itself doesn't provide built-in training features, several approaches can be used for staff development:
  • Documentation & Tutorials: Utilize the extensive Composr documentation and tutorials available online to familiarize staff with the platform's functionalities.
  • Mentorship: Pair experienced staff with newcomers to provide guidance and support during the initial learning phase.
  • Private Forums & Chat: Create dedicated communication channels where staff can exchange knowledge, ask questions, and share best practices.
  • Regular Meetings: Conduct regular staff meetings to discuss updates, share information, and address any arising challenges.
  • External Resources: Leverage external resources like online courses or workshops focused on relevant skills, such as content management or community moderation.

By investing in ongoing staff training and development, communities can ensure their teams possess the necessary knowledge and skills to perform their roles effectively and contribute to the platform's overall success.
Question How can potential conflicts between staff members be avoided (regarding content moderation)?
Answer Composr incorporates "conflict detection" features to prevent staff from accidentally overwriting each other's work. When multiple staff members attempt to edit the same resource simultaneously, a warning message appears, prompting communication and coordination.

Open communication and transparency are crucial. Encourage staff to share their ongoing tasks and plans with each other to prevent overlaps and potential conflicts. Utilizing shared tools like the staff checklist and private forums can further facilitate coordination.
Question What should be considered when assigning roles and responsibilities to staff?
Answer When assigning roles, it's recommended to start new staff with limited responsibilities and gradually increase their authority based on performance and dedication. This fosters a sense of progression and prevents discouragement among existing staff.

Always consider the individual's skills and interests when assigning tasks. For example, someone with strong writing skills might be well-suited for managing content creation, while a technically-minded person could excel at site maintenance.