What are the key differences between Google Analytics and Composr statistics?

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Question What are the key differences between Google Analytics and Composr statistics?
Answer While there is some overlap, Composr statistics and Google Analytics are complementary tools.

Google Analytics Pros:
  • Offers sophisticated functionality for professional marketers.
  • Integrates with other Google products like AdSense and Search Console.
  • Provides insights based on Google's marketing data, such as visitor demographics.

Google Analytics Cons:
  • Limited to web visit data unless custom programming or complex configuration is implemented.
  • Relies on JavaScript for tracking, which can be blocked by users.
  • Uses tracking cookies, raising privacy concerns and potential GDPR compliance issues.
  • Data is potentially sold to third-party data brokers or used for targeted advertising by Google.
  • Closed-source platform.

Composr Statistics Pros:
  • Server-side tracking, independent of JavaScript and browser configurations.
  • Contextual information and graphs for data beyond web visits (e.g., sales).
  • Enhanced privacy as it only uses IP addresses, session IDs, and member IDs.
  • Complete data control as it is hosted on your website.
  • Open-source addon, fully customizable.

Basic users may find Composr statistics sufficient, while expert marketers might prefer the power of Google Analytics.

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